Title: The Influence of Customer Experience on the Brand Relation: Take the Emporium Shopping for Example (Chinese Edition)
Publisher: Economic Management Press
Publication Date: 2010
Language: Chinese
ISBN 10: 7509607884
ISBN 13: 9787509607886
Binding: paperback
Condition: New
Book Type: book

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Synopsis

Analysts and commentators who write about customer experience (CX) and customer relationship management have increasingly recognized the importance of managing the customers experience. A companys ability to deliver an experience that sets it apart in the eyes of its customers serves to increase their spend with the company and, optimally, inspire loyalty to its brand, as we can see in this book.

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