How to Influence: Disruptive Influence Dynamics

How to Influence is a modern look at the art of influence and how to break through resistance to change status quo thinking. Michael St Lawrence, 17–week Times bestselling author of If You’re Not Out Selling, You’re Being Out Sold, has distilled what he and his team has learned at SalesGym from perhaps the widest ranging research project on sellers, influence and a more disruptive style of selling that has ever been done.

Over 300 interviews with sales leaders that collectively manage over 150,000 salespeople combined with extensive testing, practice and results tracking with over 2,000 clients formed the recommendations in this book. You’ll learn how top performers in sales lead more effective meetings and conversations and how they bring in a more disruptive influence approach that builds, rather than fractures relationships. Influence is one of the most important of all human capabilities and this book will enable you to take your influence potential to the next level.

What readers are saying about How to Influence …

“I had no idea how much I didn’t know about influence until I read this book.”

“Everyone today is telling sellers to be more disruptive and really try to break through the status quo thinking, but no one really tells you HOW to do it. This book does. Amazingly practical approach and advice."

“Having learned the approaches in this book by working with a SalesGym coach for several months, the transformation in my confidence and results is absolutely remarkable in every way.”

“It’s so simple when you truly get it that creating curiosity in a positive way is the key to breaking through resistance and status quo thinking that gets in the way of nearly every sale that stalls out. This book presents a radically different way of approaching every sales meeting you have.”

“Until reading this book, I simply didn’t realize that status quo thinking is what gets in the way of most deals that don’t happen. Once I started adjusting my approach to strategically breaking through it, as explained in this book, my results really took off.”