In today's dynamic business environment, retaining employees is a critical concern for long term success and competitiveness. Organizations seeking long-term success in today's competitive landscape must prioritize the retention of qualified and motivated employees. This study explores the complex relationship that exists between employee performance and retention strategies, with a focus on the mediating function of job satisfaction. Through the integration of theoretical frameworks from human resource management and organizational behavior, this study aims to explain the complicated processes that explain the impact of strategies for retention on performance results. In order to improve employee performance, the study focuses at how well-retention strategies include compensation packages, opportunities for development, work-life balance policies, and organizational culture promote fulfilment at work.

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