Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Language: English
Published by Que Pub, 2013
- Softcover
- Used
Condition: Used - Good
US$ 21.56
Quantity: 1 available
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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Seller Inventory # M00789751046-G
- Title
- Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
- Author
- Brown, Danny, Fiorella, Sam
- Publisher
- Que Pub
- Publication year
- 2013
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0789751046
- ISBN 13
- 9780789751041
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!
Today, you face a brutally tough, maddeningly elusive new competitor: the wisdom of crowds. Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers.These are the views that shape buying decisions. These are the views you must shape and use.Influence Marketing wont just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leadsand converting them faster, at higher margins.
Put the customernot the influencerat the center, and plan influence marketing accordingly
Recognize where each prospect stands in the purchase life cycle right now
Clarify how your consumers move from brand preference to purchase
Identify key micro-influencers who impact decisions at every stage
Gain indispensable insights into the context of online relationships
Recognize situational factors that derail social media brand recommendations
Understand social influence scoring models and overcome their limitations
Re-engineer and predict influence paths to generate measurable action
Master the 4 Ms of influence marketing: make, manage, monitor, measure
Transform influence marketing from a nice-to-have exercise into a powerful strategy
Additional online resources can be found at www.influencemarketingbook.com
"Synopsis" may belong to another edition of this title.
About the Author
Danny Brown is Chief Technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape, allowing for more meaningful dialogue with customers and stakeholders. He is a multiple award-winning marketer, who has worked with leading consumer, technology, and digital companies including IBM, LG, FedEx, Ford Canada, Microsoft Canada, Scotiabank, Vodafone, Dell, BT, Orange, and BlackBerry. He has spoken at TEDx as well as numerous business conferences, and his blog is recognized as the #1 marketing blog in the world by HubSpot.
Sam Fiorella is Partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Over the past 20 years, Sam has developed the strategy and led the execution on over 1800 Web projects for clients and marketing agencies around the world including Morgan Stanley, AOL, Snyders of Hanover, Deutsche Bank, Hyatt Gaming Management, and Intrawest Resorts. These experiencesand the proven resultshave made Sam a highly sought-after strategist and public speaker on the importance of customer experience and measurement in social media marketing.
"About the title" may belong to another edition of this title.
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