Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune

Sharma, Rahul; Sayyed, Akhtar Ali; Chopra, Mehak

ISBN 10: 9999343341 / ISBN 13: 9789999343343

Published by Eliva Press, 2026

About this Item

Seller Inventory # I-9789999343343

Bibliographic Details

• Title: Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune
• Publisher: Eliva Press
• Publication Date: 2026
• Language: English
• ISBN 10: 9999343341
• ISBN 13: 9789999343343
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The rapid rise of Quick Commerce (Q-Commerce) has transformed how young consumers access food, prioritizing speed and convenience over traditional decision-making processes. This study examines how ultra-fast food delivery platforms influence the health-conscious behavior of Generation Z consumers in Pune City. Using empirical data from Gen-Z respondents, the research analyzes the relationship between delivery speed, food choices, and dietary awareness. The findings reveal that while faster delivery often encourages impulsive and unhealthy food selections, there is also a significant demand among Gen-Z consumers for healthier alternatives. The study highlights opportunities for Q-Commerce platforms to balance convenience with nutrition through improved platform design and consumer awareness.