� Engaging writing style with amusing anecdotes.
� Includes citations from both recent and classic research.
� Describes how to resist unwanted influence attempts.
� Well known and influential author speaks frequently on “The Power of Ethical Influence” to such organizations as IBM, the Mayo Clinic, and NATO.

NEW TO THIS EDITION:

� New reports from readers illustrate how a principle has worked on or for them.
� Additional examples from current events illustrate psychological research, such as holiday gift crazes for Beanie Babies, Furbies, and Pokemon; the Columbine High School shootings; and the FBI's decision to attack Branch Davidian headquarters in Waco, Texas.

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