Influence of Social Media on Generation Y and Recruiting

Language: English

Published by GRIN Verlag, 2020

3346136795 / 9783346136794

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2016 in the subject Leadership and Human Resource Management - Generation Y, Generation Z, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: The age of Web 2.0 has changed a lot, which raises the question: How do social media influence Generation Y and how does that change recruiting processes Generation Y, Gen Y, Millennials or Digital Natives - nowadays different terms are used for one generation highly connected to information technology and the digital renovation of today's life. Staying in touch with friends, family and colleagues via social media is considered as daily routine, but there is more to it. Social media has changed a lot, besides social communication it also affects businesses on many levels. Members of the Generation 'Why ' are passionately scrutinising - life in general and all its facets. Using social media alters the emotions, norms, opinions and social capital of a millennial, it can extent but also substitute their social network. Moreover, when choosing a potential employer social media is a source of information and reputation for them. Vice versa, plenty of enterprises use social media as well, for different reasons such as recruiting, employer branding but also for scanning their current and future employees.First, this paper provides a general introduction into Generation Y and social media. Second, the influence of social media on Generation Y and recruiting is discussed. Afterwards, the challenges and requirements to recruit millennials through social media are examined. Concluding, a future perspective shows recent trends and then sums up the findings.…

Seller Inventory # 9783346136794

Title
Influence of Social Media on Generation Y and Recruiting
Author
Florian Beyer
Publisher
GRIN Verlag
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346136795
ISBN 13
9783346136794
Item weight
45 grams
Dimensions
210x148x2 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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