Title: Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Publisher: Routledge
Publication Date: 2017
Language: English
ISBN 10: 1138090387
ISBN 13: 9781138090385
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.61 pounds

About this title

Synopsis

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

About the Author

Doug Laney is vice president and distinguishedanalyst in the Chief Data Officer (CDO) researchand advisory team at Gartner, Inc. Dougresearches and advises clients on informationmonetization and valuation, open and syndicateddata, analytics centers of excellence, datagovernance, and Big Data-based innovation. Heis the author of Gartner's enterprise informationmanagement maturity model, has compiledseveral hundred real-world examples of the "artof the possible" with data and analytics, editedand co-authored an eBook on Big Data for theFinancial Times, and is a two-time recipient ofGartner's annual thought leadership award.

Around the turn of the millennium, Dougoriginated the field of Infonomics, developingmethods to quantify and harvest information'seconomic value, and positing how to applytraditional asset management practices toinformation assets. He lectures at leadingbusiness schools and conferences on thetopic, and his articles have appeared in Forbes,Wall Street Journal, and the Financial Times.Throughout his career Doug held leadership roleswith global systems integrators and early-stagesoftware companies, and has been a Gartneranalyst for eleven years.

Doug lives outside Chicago with his wife andson where he bikes, cooks, plays competitivetennis and non-competitive golf, is a volunteerJunior Achievement instructor at a local grammarschool, coaches area entrepreneurs, and sitson the University of Illinois Department ofAccountancy advisory board.

You can follow Doug on Twitter at @doug_laneyand on LinkedIn at linkedin.com/in/douglaney.

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