Information Experience : The Strategy and Tactics of Design Thinking

Information isn't simply read or used, rather it creates a holistic experience for users.

Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.

Craig Baehr teaches graduate courses in technical communication at Arizona State University and professional certification preparatory courses for the Society for Technical Communication's Certified Professional Technical Communicator program as an APMG International Accredited Trainer. He is the author of several books, including Web Development: A Visual Spatial Approach and The Agile Communicator: Principles and Practices of Technical Communication.