Information Propagation on the Web 2.0

Mark Elsner

ISBN 10: 363161747X / ISBN 13: 9783631617472

Published by Peter Lang, Peter Lang Apr 2012, 2012

About this Item

Neuware -The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters¿ social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance ¿ at least until the respective content exceeds a threshold of public attention. 132 pp. Englisch.

Seller Inventory # 9783631617472

Bibliographic Details

• Title: Information Propagation on the Web 2.0
• Publisher: Peter Lang, Peter Lang Apr 2012
• Publication Date: 2012
• Language: English
• ISBN 10: 363161747X
• ISBN 13: 9783631617472
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 11D millimeters 216 millimeters width by 153 millimeters height by 11 millimeters depth
• Weight: 293 grams

About this title

Synopsis

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters’ social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance – at least until the respective content exceeds a threshold of public attention.

About the Author

Mark Elsner, business studies (marketing and organisation) and media studies at Mainz and Madrid; executive consultant; research stay at the University of Colorado; PhD at the University of Mainz; PostDoc at the University of Cologne.