Information Rules: A Strategic Guide to the Network Economy
Shapiro, Carl; Varian, Hal R.
ISBN 10: 087584863X ISBN 13: 9780875848631
Published by Harvard Business Review Press, 1998
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G087584863XI4N00
Synopsis:
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
About the Author: Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
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Bibliographic Details
Title: Information Rules: A Strategic Guide to the ...
Publisher: Harvard Business Review Press
Publication Date: 1998
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket