Information Rules: A Strategic Guide to the Network Economy

Varian, Hal R.,Shapiro, Carl

ISBN 10: 087584863X / ISBN 13: 9780875848631

Published by Harvard Business Review Press, 1998

About this Item

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Seller Inventory # mon0003427063

Bibliographic Details

• Title: Information Rules: A Strategic Guide to the Network Economy
• Publisher: Harvard Business Review Press
• Publication Date: 1998
• Language: English
• ISBN 10: 087584863X
• ISBN 13: 9780875848631
• Binding: Hardcover
• Condition: Acceptable

About this title

Synopsis

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

About the Author

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.