Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies are employing strategic principles and using it. Num Pages: 336 pages, 3 figures, numerous boxes and tables. BIC Classification: KJ; U. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 28. Weight in Grams: 615. . 2002. Hardback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Information Technology
Publisher: Oxford University Press Inc
Publication Date: 2002
Language: English
ISBN 10: 0195148134
ISBN 13: 9780195148138
Binding: Hardcover
Condition: New

About this title

Synopsis

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

About the Author

William V. Rapp is at Columbia University.

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