Information Visualization: Perception for Design (Interactive Technologies)

Ware, Colin

ISBN 10: 0123814642 / ISBN 13: 9780123814647

Published by Morgan Kaufmann, 2012

About this Item

Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9780123814647-3

Bibliographic Details

Title: Information Visualization: Perception for ...

Publisher: Morgan Kaufmann

Publication Date: 2012

Binding: Hardcover

Condition: very good

Edition: 3rd Edition

About this title

Synopsis:

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

• Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing
• Includes the latest research and state of the art information on multimedia presentation
• More than 160 explicit design guidelines based on vision science
• A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems
• Packed with over 400 informative full color illustrations, which are key to understanding of the subject

From the Back Cover:

Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created.

Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.