Title: Die Informationsrevolution im Vertrieb: Mit Computer Aided Selling zum totalen Verkaufserfolg (German Edition)
Publisher: Gabler Verlag
Publication Date: 2012
Language: German
ISBN 10: 3322890341
ISBN 13: 9783322890344
Binding: Soft cover
Condition: New

About this title

Synopsis

Jedes zweite Unternehmen beklagt schwerwiegene M�ngel beim Einsatz von CAS-Systemen. Woran liegt das? Computer Aided Selling, so die Autoren, hat zwar die administrativen T�tigkeiten im Verkauf erleichtert, aber den Verkaufsproze� insgesamt nicht optimiert. Unternehmen, die auch in Zukunft im Wettbewerb bestehen wollen, m�ssen die M�glichkeiten von CAS besser aussch�pfen und die umfassende Informationsversorgung Ihrer Verkaufsteams sicherstellen. Nur so k�nnen Verk�ufer als Unternehmer im Unternehmen flexibel und kundenorientiert agieren und Total Quality im Verkauf erreichen.
Das Buch zeigt, wie es gelingt, durch die gelungene Kombination moderner Managementmethoden mit neuester Informationstechnologie den Verkaufserfolg zu steigern und echte Kundenn�he zu erreichen.

About the Author

Thomas M. Siebel ist Chairman und CEO von Siebel Systems, einem in den USA f�hrenden Beratungsunternehmen, das sich auf CAS, Vertriebsinformationssysteme und Vertriebsautomatisierung spezialisiert hat.
Michael S. Malone ist Herausgeber der Zeitschriften "Upside" und "ASAP" (Forbes) sowie Kolumnist der "New York Times".

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