The Informed Association: A Practical Guide to Using Research for Results

Association professionals at all levels can and should play key roles in identifying, filtering, and obtaining the most pertinent data for prioritizing resources, supporting or refuting assumptions, informing decisions and strategy, and increasing member value. Good decisions rely on reliable data, and this guide is all about helping anyone working with information to use good process, ensure integrity, and make accurate interpretations of the data they gather.

The Informed Association provides you the fundamentals to make research a practical and accessible tool. As you might expect, it covers the 'who, what, why, and how' aspects of research methods and data. Additionally you'll learn

• how to identify common pitfalls and errors to avoid
• what ethical issues to consider when conducting research
• which medium is best for conveying your results to an audience
• when to say 'no' to a research project

Case studies, charts, chapter summaries, and 'questions to ask yourself' round it out to make The Informed Association an indispensable and often-used reference guide.