The Informed Student Guide to Marketing
Language: English
Published by Cengage Learning EMEA, 2001
- Softcover
- Used
Seller: Ammareal, Morangis, FranceAmmareal
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Softcover
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Item description from seller
Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # I-551-477
- Title
- The Informed Student Guide to Marketing
- Author
- Philip J. Kitchen et Tony Proctor
- Publisher
- Cengage Learning EMEA
- Publication year
- 2001
- Condition
- Bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 186152546X
- ISBN 13
- 9781861525468
The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal 'first base' for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.
"Synopsis" may belong to another edition of this title.
About the Author
Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.
"About the title" may belong to another edition of this title.
Shipping rates from France to U.S.A.
| Item | 5 to 18 business days | 5 to 7 business days |
|---|---|---|
| First item | US$ 19.16 | US$ 23.81 |
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English below.
Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons.
Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.
Specialty
Livres d'occasion techniques et grand public en français et anglaisSeller's business information
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