The Inmates Are Running the Asylum

Alan Cooper

2,953 ratings by Goodreads

Language: English

Published by Pearson Education (US), 1999

0672316498 / 9780672316494

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Seller Inventory # 00093155323

Title
The Inmates Are Running the Asylum
Author
Alan Cooper
Publisher
Pearson Education (US)
Publication year
1999
Condition
Very Good
Binding
Hardback
Language
English
ISBN 10
0672316498
ISBN 13
9780672316494

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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