Starting up a business involves creatively coming up with many ideas, sorting out the most promising ones, testing prototypes, and launching the enterprise. The process involves an incredible number of failures. The book sets out a philosophy of intelligent fast failure (IFF) in which each failed attempt provides knowledge that can quickly result in new ideas, and so on. Each failure is a knowledge building block in fully understanding how to become successful. The IFF model is applied to a number of case studies so that the reader is constantly introduced to how successful businesses are launched and how businesses can ultimately fail. The IFF philosophy can be applied more broadly to all forms of human endeavor that require new, innovative, and radical solutions.

About the Author

Dr. Jack V. Matson is an Emeritus Professor of Environmental Engineering at The Pennsylvania State University; and was the founding Director of the Leonhard Center for the Enhancement of Engineering Education where he initiated the Engineering Leadership Development Minor that contained courses involving creativity, innovation, entrepreneurship, and cultural change. For many years he taught a course he originated titled, "Technology Based Entrepreneurship." he continues to teach Engineering Entrepreneurship. Dr. Matson originated and started up two companies: Matson and Associates Inc. (matson-associates.com) and Envinity Inc (envinity.com). which employ thirty-five professionals in State College. He has written an number of books on innovation and expert witnessing; and has current five patents involving environmental processes and products.

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