Title: Innovating the Corporation : Creating Value for Customers and Shareholders
Publisher: Ntc Business Books
Publication Date: 2000
Language: English
ISBN 10: 0658003046
ISBN 13: 9780658003042
Binding: hardcover
Condition: New
Weight: 22 ounces

About this title

Synopsis

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

About the Author

Thomas Kuczmarski is senior partner and president of Kuczmarski & Associates, a leading-edge innovation consulting firm.

Arthur Middlebrooks is director of new service development for DigitalWork, an on-line business services agency.

Jeffrey Swaddling is an engagement manager with Prophet Brand Strategy, a strategic professional services firm.

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