Innovating the Corporation : Creating Value for Customers and Shareholders
Language: English
Published by Ntc Business Books, 2000
- Hardcover
- Used
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- Title
- Innovating the Corporation : Creating Value for Customers and Shareholders
- Author
- Swaddling, Jeffrey,Middlebrooks, Arthur,Kuczmarski, Thomas D.
- Publisher
- Ntc Business Books
- Publication year
- 2000
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0658003046
- ISBN 13
- 9780658003042
Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.
"Synopsis" may belong to another edition of this title.
About the Author
Thomas Kuczmarski is senior partner and president of Kuczmarski & Associates, a leading-edge innovation consulting firm.
Arthur Middlebrooks is director of new service development for DigitalWork, an on-line business services agency.
Jeffrey Swaddling is an engagement manager with Prophet Brand Strategy, a strategic professional services firm.
"About the title" may belong to another edition of this title.
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