Innovation Accounting : A Practical Guide For Measuring Your Innovation Ecosystem's Performance

Esther Gons

ISBN 10: 9063696205 / ISBN 13: 9789063696207

Published by BIS Publishers Bv Sep 2021, 2021

About this Item

Neuware - Ein praktischer Leitfaden zur Messung der Leistung Ihres Innovations-Ökosystems: Wenn ein Unternehmen durch Innovation wachsen möchte - und nicht nur die bestehenden Geschäftsmodelle nutzen möchte - bieten Standard-Buchhaltungsunterlagen unzureichende und oft irrelevante Daten. Innovation Accounting ist ein praktischer Leitfaden für diese Unternehmen, der ihnen hilft, Innovation zu messen und zu verfolgen. Die meisten etablierten Unternehmen haben die Notwendigkeit erkannt, innovativ und digitaler zu werden, aber die Management-Tools, die den Führungskräften zur Verfügung stehen, sind unzureichend. Insbesondere die Finanzbuchhaltung ist im Kontext von (digitaler) Innovation nur schwer zu nutzen. Daher wird ein neues, ergänzendes System zur Messung und Verfolgung von Innovationen benötigt. Das Buch bietet Werkzeuge, Rahmenwerk, Vorlagen und Visualisierungen, die leicht zu verstehen und anzuwenden sind.

Seller Inventory # 9789063696207

Bibliographic Details

• Title: Innovation Accounting : A Practical Guide For Measuring Your Innovation Ecosystem's Performance
• Publisher: BIS Publishers Bv Sep 2021
• Publication Date: 2021
• Language: English
• ISBN 10: 9063696205
• ISBN 13: 9789063696207
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 242W x 192H x 27D millimeters 242 millimeters width by 192 millimeters height by 27 millimeters depth
• Weight: 892 grams

About this title

Synopsis

When a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.

The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

About the Author

After co-authoring the award winning book The Corporate Startup, Dan Toma founded the consultancy company Outcome. Here he is helping large companies transform to be able to grow for the future while running their day-to-day core businesses. In this capacity he worked with blue chip companies around the world, most notably: Allianz, Bayer, DNB and DNV GL. In 2020 Toma was featured on Thinkers50 Radar List of management thinkers to watch.

Toma and Gons are the authors of The Corporate Startup, winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award.

Esther Gons is the founder and CEO of GroundControl. GroundControl is innovation software that focuses heavily on  innovation accounting  and helps corporate startup teams with  the development of new business models. They work with clients such as Schiphol Group, DHL and ABN Amro. Gons is an international speaker on topics of corporate innovation, innovation accounting, portfolio management and startups. She has been an entrepreneur for over 20 years and mentored over several hundred startups, for example as investor at NEXT Startup Ventures, lead mentor in the Rockstart Accelerator programs and Lean Startup Machine weekends.