Innovation in an Advanced Consumer Society
Language: English
Published by Oxford University Press, 2016
- Hardcover
- New
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
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Seller Inventory # L1-9780198705116
- Title
- Innovation in an Advanced Consumer Society
- Author
- Peder Inge Furseth
- Publisher
- Oxford University Press
- Publication year
- 2016
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0198705115
- ISBN 13
- 9780198705116
- Item weight
- 792 grams
When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation.
It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.
This raises the question: do we know how to innovate successfully in a consumer driven society?
In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.
"Synopsis" may belong to another edition of this title.
About the Author
Peder Inge Furseth is a leadership and innovation strategy researcher and teacher with 20 years of experience. Peder Inge's speciality is to integrate executive education with research, workshops and professional networks. His main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. His main teaching focus is the Master of Management program that he directs called Innovation & Commercialization, a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area.
Richard Cuthbertson's research focuses on innovation in service firms in a consumer society, where choice, digital channels, and the heterogeneity of the service experience combine to create a challenging environment for both business and public policy. Richard earned his undergraduate degree in Management Science at Lancaster University. After working in central government, the energy sector, an automotive company, and a niche consultancy, Richard returned to academia to complete a PhD at the University of Southampton, during which he moved from Bournemouth to Oxford. Richard is a current Fellow of the Finland Distinguished Professor Programme, and was previously a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (2010) and the Pegasus Prize for eBusiness Future Insights (2006).
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
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