Innovation by Creativity: Fifty-one Tools for Solving Problems Creatively

"What do we actually mean by creativity?" "I've no idea. Isn't it when you create something?" "Fair enough, and that happens in a delicate play between imagination and reason." This quote from Sophie's World by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process. Therefore the authors have selected more than fifty creative tools which they explain in a comprehensive and practical manner. Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.

Max van Leeuwen has more than twenty solid years exposure in the field of creativity. He is most experienced in working with groups to create ideas and commitments. He works with entrepreneurs and their employees, management teams and other groups in organisations to solve problems or to fulfil wishes. He uses most of the techniques explained in this book and also, thorough research and experimentation, variations or new forms and methods. Main issue in his way of working is to start with the problem given and to end with action, what are we going to do to solve it. Hans Terhurne is a seasoned trainer and facilitator for more than 30 years. He is fascinated by using the brain better in business environments, an approach which utilizes brain capacities through visual mapping. His goal is to help his clients (individuals and groups on management and employee level) to solve organizational items by using creativity tools and especially through visual mapping techniques. Our brains are very good at absorbing processing and remembering information in a visual form, reason why Hans always is looking for new visual thinking applications to solve client issues.