Title: Innovation and Creativity: Getting Ideas - Developing Solutions-Winning Commitment of Synectics(The Fast-Track MBA Series)
Publisher: Kogan Page, London
Publication Date: 1996
Language: English
ISBN 10: 0749415932
ISBN 13: 9780749415938
Binding: Soft cover
Edition: Reprint
Condition: Fair

About this title

Synopsis

Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programs; and use customers and external sources to create new perspectives.

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