It's in There! The Innovation, Dedication and Determination Behind the Birth of Prego Spaghetti Sauce

Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—It's In There!® is a memoir-based product history of an iconic brand found today in kitchens around the world.
 

William Morton Hildebolt is CEO and Owner of Nature’s Select Premium Turf Services, Inc. For nearly fifteen years, Hildebolt worked for Campbell Soup Company, where he was involved in the development and improvement of numerous domestic and international product lines. Hildebolt holds over twenty patents in food processing and food products. Hildebolt holds a BS, MS, and PhD in Food Technology from The Ohio State University.
Bonnie Bajorek Daneker is Founder and Principal of WasteLine Sustainability Communications, launching fall of 2017. WasteLine will offer content and program management services in support of sustainability efforts. Formerly, she was CEO of Write Advisors, providing composition, production, and distribution services to clients looking to fulfill their dreams of publishing. She earned her MBA from Emory University Goizueta Business School and her BA in Journalism from The Ohio State University