Innovation on Demand: New Product Development Using TRIZ

The revolutionary methodology for enhancing technological innovation called TRIZ is increasingly being adopted by leading corporations around the world to enhance their competitive position. This book explains how the TRIZ methodology harnesses creative principles extracted from thousands of successful patented inventions to help find more innovative solutions to design problems. Written for practicing engineers, product managers, technology managers and engineering students, it demonstrates how to use TRIZ tools for conceptual development of novel technologies, products and manufacturing processes.

Victor R. Fey is Adjunct Professor of Mechanical Engineering at Wayne State University and a Principal Partner and co-founder of the TRIZ Group. He is one of the few TRIZ Masters personally certified by Genrikh Altshuller, the creator of TRIZ. He has authored seven patents, over thirty papers and two books.

Eugene I. Rivin is a professor and director of the Machine Tool Laboratory in the Mechanical Engineering department at Wayne State University and a co-principal and co-founder of the TRIZ Group providing TRIZ training and methodology for problem solving and technological forecasting. He is a Fellow of ASME and SME and an active full member of CIRP. Rivin holds over 60 patents and has authored more than 160 papers and fifteen books.