Innovation By Design: Lessons from Post Box Design & Development
Language: English
Published by Springer, 2013
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9788132209003_new
- Title
- Innovation By Design: Lessons from Post Box Design & Development
- Author
- Chakravarthy, B. K.; Krishnamoorthi, Janaki
- Publisher
- Springer
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8132209001
- ISBN 13
- 9788132209003
- Item weight
- 354 grams
Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. Interestingly, the book also includes how the product had to be modified after its initial launch as a large section of the public failed to identify it as a Post Box!
To make the book more stimulating, innovative case studies with interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology.
Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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