Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
- Hardcover
- Used
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
AbeBooks seller since June 7, 2002
Condition: Used - Very good
US$ 6.46
Quantity: 5 available
Add to basketItem description from seller
Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
Seller Inventory # M0226618293Z2
- Title
- Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
- Author
- Libai, Barak,Muller, Eitan,Ofek, Elie
- Publisher
- University of Chicago Press
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0226618293
- ISBN 13
- 9780226618296
In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Midtown Scholar Bookstore
Harrisburg, PA, U.S.A.
AbeBooks seller since June 7, 2002
Shipping rates within U.S.A.
| Item | 7 to 21 business days | 3 to 7 business days |
|---|---|---|
| First item | US$ 6.00 | US$ 9.00 |
Payment methods
Store description
We are PENNSYLVANIA'S LARGEST USED BOOKSTORE specializing in second-hand and out- of-print scholarly books in all fields! We offer the finest selection of art books between New York and Chicago. We invite you to email us with any questions or concerns about any of our books. We are always interested in buying academic libraries and are willing to travel to collect your books!!
Specialty
Scholarly and Academic Books in ALL Fields!, World History, Literary and Cultural Studies, Latin American Studies, American History, Asian Studies, British and European History, Psychology and Science, Social Sciences, PoetrySeller's business information
The Midtown Scholar Bookstore, Inc.
3401 North Sixth Street
Harrisburg, PA U.S.A. 17110
Terms of sale
We guarantee the condition of every book as it is described on the Abebooks website. If you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order has not arrived, you may be eligible for a refund within 30 days of the estimated delivery date. If you have changed your mind about a book that you have ordered, please use the Ask bookseller a question link to contact us and our customer service team will typically respond within 2 business days.
Shipping terms
* * * All books are packed with great care! * * * DOMESTIC SHIPPING OPTIONS for standard-sized books: USPS PRIORITY MAIL (takes business 3-7 days to arrive in the continental U.S.) - $9.00 for the 1st book and $6.00 for a 2nd book. ... BOOK RATE SHIPPING ("media mail", takes 1-4 weeks to arrive in the continental U.S.; please note that media mail delivery to Alaska, Hawaii, Puerto Rico, APO/FPO addresses, and US territories can take 6-8 weeks) - $6.00 for the 1st book and $3.00 for each additional book. STANDARD SHIPPED BOOKS ARE TYPICALLY SEALED IN A HIGH-QUALITY PLASTIC BAG AND THEN PACKAGED IN A STRONG CARDBOARD BOX. Some extremely small, very light items receive a First-Class upgrade and may ship in a First-Class bubblewrap-lined mailer. ... AIRMAIL SHIPPING TO CANADA: Price varies based on rate. Please contact us for details. Oversized or heavy items may require additional postage.... OTHER INTERNATIONAL AIRMAIL SHIPPING: Shipping by DHL service whenever possible with typical delivery in 5-14 business days. Oversized or heavy items may require additional postage.... If your book is HEAVY or OVERSIZED, we will contact you to let you know extra shipping is required.