Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 77.08
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In English.
Seller Inventory # ria9780226618296_new
- Title
- Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
- Author
- Ofek, Elie; Muller, Eitan; Libai, Barak
- Publisher
- University of Chicago Press
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0226618293
- ISBN 13
- 9780226618296
- Item weight
- 730 grams
In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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