Title: Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Publisher: Harvard Business Review Press
Publication Date: 2010
Language: English
ISBN 10: 1633694992
ISBN 13: 9781633694996
Binding: Hardcover
Condition: New

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Synopsis

In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.

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