Innovation Management: Context, Strategies, Systems and Processes

Prof Pervaiz Ahmed

ISBN 10: 0273683764 / ISBN 13: 9780273683766

Published by Pearson College Div, 2010

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M00273683764-G

Bibliographic Details

• Title: Innovation Management: Context, Strategies, Systems and Processes
• Publisher: Pearson College Div
• Publication Date: 2010
• Language: English
• ISBN 10: 0273683764
• ISBN 13: 9780273683766
• Binding: Soft cover
• Condition: good

About this title

Synopsis

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. 

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. 

About the Author

Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation.

Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited