Innovation Management and New Product Development (Financial times management)

Dr Paul Trott

ISBN 10: 027363111X / ISBN 13: 9780273631118

Published by Financial Times/ Prentice Hall, 1998

About this Item

Innovation Management and New Product Development (Financial times management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

• Title: Innovation Management and New Product Development (Financial times management)
• Publisher: Financial Times/ Prentice Hall
• Publication Date: 1998
• Language: English
• ISBN 10: 027363111X
• ISBN 13: 9780273631118
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful. This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and R&D. Moreover, it offers a framework through which students can view the management process of innovation.

From the Publisher

New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapter as well as increased coverage of: *electronic commerce *intellectual property *brand management and market research *the role of operations management and innovation management *entrepreneurship and the rapidly developing economy in Turkey Paul Trott is a Senior Lecturer at the Business School, University of Portsmouth and holds a Ph.D. from Cranfield University. He has written numerous reports and publications in the area of innovation management. Innovation Management and New Product Development is suitable for undergraduates studying Innovation management /New product development. It should also be of interest to undergraduates studying Technology Management as well as master's students studying Marketing or Product! Development.