Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Goffin, Keith, Mitchell, Rick

ISBN 10: 1403912602 / ISBN 13: 9781403912602

Published by Palgrave Macmillan, 2005

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01403912602-V

Bibliographic Details

• Title: Innovation Management: Strategy and Implementation Using the Pentathlon Framework
• Publisher: Palgrave Macmillan
• Publication Date: 2005
• Language: English
• ISBN 10: 1403912602
• ISBN 13: 9781403912602
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

About the Authors

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.