Title: Innovation Management: Strategy and Implementation using the Pentathlon Framework
Publisher: Palgrave Macmillan
Publication Date: 2005
Language: English
ISBN 10: 1403912602
ISBN 13: 9781403912602
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

About the Authors

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

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