Innovation Management: Strategy and Implementation using the Pentathlon Framework

Keith und Rick Mitchell Goffin

ISBN 10: 0230205828 / ISBN 13: 9780230205826

Published by Red Globe Press, 2010

About this Item

Gebraucht - Sehr gut -Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be And if it isn't, what can you do and where do you start Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.Key Features:- Complete and authoritative coverage of the academic background- Easy-to-follow structure based on The Innovation Pentathlon- Indispensable practical tools and examples- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues- Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organisations throughout. This practical text provides a clear framework for improving innovation performance along with examples of best practice from the service and manufacturing sectors Taschenbuch, Größe: 15.2 x 2.5 x 25.4 cm.

Seller Inventory # 64741

Bibliographic Details

• Title: Innovation Management: Strategy and Implementation using the Pentathlon Framework
• Publisher: Red Globe Press
• Publication Date: 2010
• Language: English
• ISBN 10: 0230205828
• ISBN 13: 9780230205826
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Sehr gut
• Dimensions: 15.2W x 2.5H x 25.4D centimeters 15.2 centimeters width by 2.5 centimeters height by 25.4 centimeters depth
• Weight: 640 grams

About this title

Synopsis

Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.

Key Features include:

- Complete and authoritative coverage of the academic background
- Easy-to-follow structure based on The Innovation Pentathlon
- Indispensable practical tools and examples
- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues
- Web site with additional material for teachers and students
- Equal emphasis given to service and manufacturing organizations throughout.

With up-to-date case studies and the tools necessary to improve performance, Innovation Management is a must for business administration students and managers.

 

Companion Website: http://www.palgrave.com/business/goffin2/

About the Author

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK.