- Softcover
- Used
Seller: Bookoutlet1, Easley, SC, U.S.A.Bookoutlet1
AbeBooks seller since June 12, 2012
Condition: Used - Very good
US$ 6.47
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Add to basketItem description from seller
Great shape! Has a publisher remainder mark. paperback Used - Very Good 2019.
Seller Inventory # IM-10176224
- Title
- Innovation Matrix
- Author
- Ros, Mirjam
- Publisher
- BIS Publishers
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9063695209
- ISBN 13
- 9789063695200
- Item weight
- 12.91 ounces
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
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About the Author
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