The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property: 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property : Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

Language: English

Published by BIS Publishers B.V., 2019

9063695209 / 9789063695200

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Gebraucht - Sehr gut sg - ungelesenes mängelexemplar, gestempelt, mit leichten lagerspuren - The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself. The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy. - build your three step Innovation and Intellectual Property Strategy: Think, Strategize and Act - old tools reinvented for the new world: managing your eco system, clever contracting and innovation attitude. …

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Title
The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property: 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property : Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
Author
Deepika Jeyakodi, Mirjam Ros
Publisher
BIS Publishers B.V.
Publication year
2019
Condition
Sehr gut
Binding
Taschenbuch
Language
English
ISBN 10
9063695209
ISBN 13
9789063695200
Item weight
393 grams
Dimensions
200x172x18 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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