The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

Deepika Jeyakodi, Mirjam Ros

ISBN 10: 9063695209 / ISBN 13: 9789063695200

Published by BIS -, 2019

About this Item

Seller Inventory # 6666-HCE-9789063695200

Bibliographic Details

• Title: The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
• Publisher: BIS -
• Publication Date: 2019
• Language: English
• ISBN 10: 9063695209
• ISBN 13: 9789063695200
• Binding: Paperback
• Condition: New

About this title

Synopsis

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

About the Author

Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.