The Innovation Maze : Four Routes to a Successful New Business Case

Gijs Van Wulfen

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Language: English

Published by Laurence King Jul 2016, 2016

9063694105 / 9789063694104

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Do you find innovation a maze In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically, eighty percent of all innovation projects never reach the market.This book is a practical guide on how to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models.This much-needed hands-on guide-written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity-gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for startups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.

Seller Inventory # 9789063694104

Title
The Innovation Maze : Four Routes to a Successful New Business Case
Author
Gijs Van Wulfen
Publisher
Laurence King Jul 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9063694105
ISBN 13
9789063694104
Item weight
746 grams
Dimensions
246x192x22 mm

AHA-BUCH GmbH

Einbeck, Germany

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