The Innovation Navigator (Paperback)

Sebastian Fixson

ISBN 10: 1487571216 / ISBN 13: 9781487571214

Published by University of Toronto Press, Toronto, 2025

About this Item

Paperback. The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.With the rise of artificial intelligence, digital design, and collaborative platforms, organisations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.This updated edition provides practical frameworks for applying AI across the original four key innovation modes specialist, venture, community, and network and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market. The expanded edition of The Innovation Navigator integrates the latest AI advancements, updated case studies of current companies, and practical strategies to transform organizational capabilities in the modern world of digital innovation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781487571214

Bibliographic Details

• Title: The Innovation Navigator (Paperback)
• Publisher: University of Toronto Press, Toronto
• Publication Date: 2025
• Language: English
• ISBN 10: 1487571216
• ISBN 13: 9781487571214
• Binding: Paperback
• Condition: new

About this title

Synopsis

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.

About the Author

Tucker J. Marion is an associate professor of entrepreneurship and innovation at Northeastern University.
Sebastian Fixson is the founding faculty director of Babson’s DBA program and a professor of Innovation and Design at Babson College.