Innovation A Very Short Introduction

Dodgson, Mark & David Gann

ISBN 10: 0199568901 / ISBN 13: 9780199568901

Published by Oxford University Press, 2010

About this Item

Binding tight. Pages unmarked and barely aged. Blck cloth cover with little or no wear. Dustjacket slightly scuffed. ; 6.80 X 4.30 X 0.50 inches; 168 pages.

Seller Inventory # 15775

Bibliographic Details

• Title: Innovation A Very Short Introduction
• Publisher: Oxford University Press
• Publication Date: 2010
• Language: English
• ISBN 10: 0199568901
• ISBN 13: 9780199568901
• Binding: Paperback
• Condition: Very Good+
• Dust Jacket Condition: Very Good-

About this title

Synopsis

What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.

About the Author

Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, Australia.

David Gann is Head of Innovation and Entrepreneurship and Chair in Technology and Innovation Management at Imperial College London.