Innovation At the Speed of Laughter: 8 Secrets to World Class Idea Generation (Paperback)

Innovation at the Speed of Laughter explores the unexpected ways in which the tools of improvisational comedy can improve business performance. Combining his insights as a successful businessman with his expertise as a performer, John Sweeney reveals eight secrets to jump-starting workplace creativity and corporate ideation developed from the quirky, spontaneous art form of improvisation. The secrets include 'Accepting All Ideas,' 'Deferring Judgment,' and 'Creating a Statusless Environment.'

Sweeney and the Brave New Workshop have used these secrets to help companies like General Mills, 3M Corporation, Hewllett-Packard, and Disney develop wonderfully uncommon ideas. Innovation at the Speed of Laughter will similarly help businesses, leaders, and individuals tap into their innovative potential--for creative expression as well as profitability.

According to Sweeney, "Perhaps the most beneficial part of our process is the practical application portion, in which the idea gets fleshed out and prepared for implementation. The only way an idea can become profitable is by taking it from the individual mind and the brainstorming session to the company conference room and the factory floor. Our process explains how and when to implement constraints into idea generation in order to bring true gems into fruition."