This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.
The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane?
The answer to this question requires innovative ideas and approaches in various areas:
- Sustainable designs of infrastructure
- Economically and ecologically efficient logistics and mobility approaches
- Intelligent applications for navigation and communication
All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas.
Prof. Dr. Patrick Planing is Professor of Business Psychology at the Stuttgart University of Applied Sciences. His research focuses on how humans want to, are able to and will interact with the technology of our future. Before his appointment in 2017, he held several responsible positions at Daimler AG, were he lastly was responsible for the digital transformation strategy. He advises companies in the field of innovation management and digital transformation and is the author of many scientific publications on different areas of business psychology.
Prof. Dr. Patrick Müller is Professor of Business Psychology at the Stuttgart University of Applied Sciences. He studied psychology and business administration in Mannheim and Waterloo, Canada. He received his doctorate at the University of Mannheim on the formation of justice judgments and their impact on economic decisions. After completing his doctorate, he taught as an assistant professor at the University of Utrecht in the Netherlands. He also worked in an international HRM consultancy and as a manager in the HR department of a large service company. His research focuses on talent management, people analytics and technology acceptance. He is author of numerous scientific publications on business psychology topics.
Prof. Dr.-Ing. Payam Dehdari. After studying industrial management, Prof. Dr. Payam Dehdari specialized in logistics. He was for more than 10 years responsible for logistics topics in a company with different industries like automotive and industrial goods. Since 2018, he is professor for sustainable logistics and lean methods at the University for Applied Sciences in Stuttgart. His expertise is design of systems and optimization of processes in transport, warehousing and inventory management.
Prof. Dr. Thomas Bäumer is Professor of Business Psychology at the Stuttgart Universityof Applied Sciences. He is a social psychologist with a focus on consumer understanding and decision research. He studied psychology and business administration in Heidelberg and Amherst (MA) USA. He worked for almost 10 years at GIM (Gesellschaft für Innovative Marktforschung mbH) as a market researcher. For more than 5 years he has been professor for psychological market research. His expertise lies in the conception, execution and analysis of surveys with a focus on consumer understanding and user experience.
