Innovative Promotions that Work. A Quick Guide to the essentials of Effective Design. Graphic Workshop.

Cyr, Lisa L.:

ISBN 10: 1592532195 / ISBN 13: 9781592532193

Published by Gloucester, Rockport Publishers, ., 2006

About this Item

Durchgehend bebildert. 192 S. 28,5 x 23 cm, Pp. Used, but good condition. / Leichte Gebrauchsspuren, Einband leicht berieben, Strich auf dem unteren Buchschnitt, sonst gut erhalten. Nachhaltige Buchlieferung - Stabile, plastikfreie Verpackung.

Seller Inventory # 32379

Bibliographic Details

• Title: Innovative Promotions that Work. A Quick Guide to the essentials of Effective Design. Graphic Workshop.
• Publisher: Gloucester, Rockport Publishers, .
• Publication Date: 2006
• ISBN 10: 1592532195
• ISBN 13: 9781592532193
• Seller catalogs:
  • Design

About this title

Synopsis

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

About the Author

Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.