The Innovator's Field Guide

A plethora of empowering and game-changing tactics for the people who are
driving today's companies and institutions. Innovation is the difference
between those who simply survive and those that deliver amazing results
year after year. Dr. Standridge knows that in the long run, you must
deliver results, but seemingly insurmountable problems stand in the way.
Being knowledgeable and experienced isn't good enough. Sooner or later,
you'll encounter a faster changing environment, economic downturns, new
technology, a shift in consumer and employee behavior, etc. Successful
executives have learned that innovation doesn't just solve today's
problems; it produces industry leading results and outcomes that outpace
your competition.

Dr. Jeff Standridge helps organizations and their leaders generate
sustained results in the areas of innovation, strategy, profit growth,
organizational effectiveness and leadership. Formerly a Vice President for
Acxiom Corporation, he has led established and startup business units in
North & South America, Europe, Asia and the Middle East. Jeff now
serves as Chief Catalyst for the Conductor, is Co-founder of Cadron Capital
Partners, and teaches Entrepreneurial Finance at the University of Central
Arkansas. He and his wife, Lori, make their home in Conway, Arkansas.