The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Anthony, Scott D., Johnson, Mark W., Sinfield, Joseph V., Altman, Elizabeth J.
Language: English
Published by Harvard Business Review Press, 2008
- Hardcover
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- Title
- The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
- Author
- Anthony, Scott D., Johnson, Mark W., Sinfield, Joseph V., Altman, Elizabeth J.
- Publisher
- Harvard Business Review Press
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591398460
- ISBN 13
- 9781591398462
In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
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HPB-Diamond
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