The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
Language: English
Published by MIT Press Ltd, 2014
- Hardcover
- Used

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- Title
- The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
- Author
- Michael Schrage
- Publisher
- MIT Press Ltd
- Publication year
- 2014
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0262028360
- ISBN 13
- 9780262028363
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks.
What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaborativelyand competitivelycrafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
"Synopsis" may belong to another edition of this title.
About the Author
Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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