Insanely Simple: The Obsession That Drives Apple's Success
Language: English
Published by Portfolio, 2013
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 5.14
Quantity: 6 available
Add to basketItem description from seller
Seller Inventory # 00100287755
- Title
- Insanely Simple: The Obsession That Drives Apple's Success
- Author
- Segall, Ken
- Publisher
- Portfolio
- Publication year
- 2013
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1591846218
- ISBN 13
- 9781591846215
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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900 Knell Rd
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