Insights

Language: English

Published by Notion Press, 2023

9798890025616

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - How to spend your money to be happier Does being an expert consumer have its pitfalls Is more choice among products better than less This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer. Through 12 independent and standalone chapters that are backed by solid research, the book delves into different areas of consumer behaviour, marketing and more. The issues taken up for discussion include retail therapy and self-worth, consumption and happiness, extent of choice and consumer well-being, consumer expertise and its fallout. There are other chapters focusing on the impact of the pandemic on consumer behaviour and marketing. Here, the discussion centres on issues of branding, consumption trends, psychology of consumers, and the upcoming retail model. The book also delves into contemporary issues and trends such as, the spread of the selfie culture, blockchain technology and its use for education, green businesses and imperatives for achieving sustainable development.…

Seller Inventory # 9798890025616

Title
Insights
Author
Nimish Rustagi
Publisher
Notion Press
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798890025616
Item weight
123 grams
Dimensions
216x140x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.34US$ 50.57
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Einbeck, Germany 37574